How Can We Access Reliable Data?

In today’s business world, success is driven by data-driven decision-making processes. With the rise of artificial intelligence and analytics technologies, access to reliable data is crucial for organizations to enhance their competitive advantage. Salesforce’s Data Status and Analytics Report provides the latest information and strategies in this field, explaining how businesses can overcome this challenge.

1. Increasing Data Maturity: Data maturity indicates how effectively an organization conducts its data management processes. The first step is to establish a clear and consistent data collection and entry process. Cleaning and normalizing your data enhances data quality, enabling you to make accurate decisions. Additionally, it is critical to establish a robust governance framework for data security and protection.

2. Aligning Data with Business Strategies: By planning your data strategy according to your business strategy, you can extract maximum value from your data. According to Salesforce's report, 94% of business leaders want to derive more value from their data but face challenges with security and big data management. To overcome these obstacles, it is important to reduce data silos and promote collaboration by spreading data usage across all business units. *For big data management processes, you can explore content about Salesforce Data Cloud:

• What is Customer Data Platform?

• 4 Steps to Achieve Success with Customer Data Platform

3. Enhancing Data Value with Artificial Intelligence: AI solutions achieve the highest impact when fed with reliable data. However, the success of AI depends on accurate and quality data. Companies with high data maturity are more likely to use AI effectively. Therefore, it is crucial to place data culture at the heart of business processes to maximize the benefits of AI.

According to the information provided by Salesforce, there is a clear roadmap for businesses to enhance their data-driven success. By accessing reliable data, implementing correct data strategies, and integrating AI, businesses can strengthen their competitive advantage and support their long-term success.

Take steps to join this data-driven transformation led by Salesforce and build a strong data foundation for the future of your business. To learn more and stay updated on the latest developments in this field, contact the Kofana Digital team now.