Trend Reports and Blog

Wyndham improved its operations and achieved personalized customer experiences and sustainable growth through Salesforce Data Cloud and MuleSoft integrations.

Develop your sales strategies and reach your goals with key KPIs such as ACV, CLV, and conversion rate.

Boost your e-commerce growth in global markets by implementing the right strategy, focusing on localization, and building a strong technology infrastructure for international success.

Salesforce has been named a leader in the 2024 Gartner® Magic Quadrant™ for the 9th year in a row! It pioneers digital transformation by empowering B2B and B2C commerce with Commerce Cloud and artificial intelligence solutions.

Agentforce is Salesforce's artificial intelligence and automation solution. It delivers more efficient and personalized experiences by optimizing sales, marketing and customer services.

Tableau stands out in data analytics with its user-friendly interface, superior performance on large datasets, AI integration, and platform independence.

Explore key strategies that can help sales leaders enhance their team’s performance.

Let’s explore the fundamental differences between B2B and B2C e-commerce.

Salesforce Sales Cloud has been recognized as a leader by Gartner for 18 consecutive years, offering an effective solution to optimize sales processes and support growth.

What exactly is CRO, and how can it be made more effective?

This guide explores how SMBs and SMEs can utilize AI effectively.

Agentforce is a platform designed to increase the efficiency of operations with third parties like dealerships and agencies, scale processes, and enhance customer satisfaction.

Explore how AI chatbots can be used in sales processes, their benefits, and how to choose the best chatbot for your needs.

Slack is a powerful platform for organizing tasks and workflows. Every conversation with team members can become the starting point of a project or task.

Email campaigns remain one of the most effective tools in digital marketing. However, a successful email campaign not only reaches the recipient's inbox but also manages to capture their attention.

Salesforce is ideal for both small businesses and large enterprises, standing out with its flexibility and scalability features.

Personalized marketing is the key to deepening the bond with customers and ensuring their loyalty.

Customer service analytics is the process of analyzing data obtained from customer interactions and deriving meaningful insights from this data.

In today's world, data has become one of the most valuable assets for businesses.

Google's cookie plans change. See how Salesforce Data Cloud and Segment Intelligence can boost your marketing in a cookieless era.

However, the terms AI and chatbot are often confused with each other. So, what are the fundamental differences between these two technologies?

Discover Salesforce CPQ: Automate quoting, boost sales efficiency, and enhance customer satisfaction with fast and accurate quotes.

What is Product Market Fit, and how can it be achieved with Salesforce?

Learn how NPS measures customer loyalty and satisfaction. Discover how Salesforce can help you track and improve NPS for business growth.

Optimize your order management with Salesforce. Leverage real-time tracking, automated workflows, and CRM integration to boost efficiency and customer satisfaction.

A sales funnel is a model that describes the process potential customers go through before purchasing a product or service.

Take steps to join this data-driven transformation led by Salesforce and build a strong data foundation for the future of your business.

A ticketing system is a software solution used to track, manage, and resolve customer support requests, issues, and inquiries.

Elevate your business with Salesforce B2B marketing and e-commerce solutions! Discover powerful tools that enhance customer satisfaction and boost sales.

Data strategy with AI in the manufacturing sector: Increase efficiency, reduce costs, and gain a competitive advantage. Discover the future of manufacturing processes today.

Grow with Slack solutions for SMEs and entrepreneurs. Strengthen communication, increase productivity, and manage your business processes more effectively.

Customer service operations are the heart and brain of the service businesses provide to their customers. Tasks such as answering calls, resolving issues, and ensuring customer satisfaction directly impact a business's success. However, the effectiveness and efficiency of these operations can be limited if they are not based on accurate data.

What is CRM and why is it important for your company? Discover the benefits of CRM, strengthen customer relationships, and increase your business efficiency.

Platforms like Salesforce offer numerous opportunities in these fundamental areas for startups.

Salesforce provides several important ways to encourage better collaboration between Marketing and IT teams and deliver customer service enhanced with data.

The Customer Data Platform (CDP) has become a vital tool in today's business world, forming the foundation of customer-centricity and data management strategies.

Verified, high-quality data has become not only important for daily reporting but also a critical element in unleashing the power of technologies like artificial intelligence (AI).

Salesforce offers various cloud solutions that provide businesses with a powerful toolkit to enhance operational efficiency and gain a competitive edge.

Customer service operations encompass everything a company does to assist customers. The key to increasing customer satisfaction and loyalty, boosting revenue, and reducing costs lies in the right strategies and data-driven operations.

Collaboration tools like Slack, which became among the most frequently used applications during times of remote work, provide a powerful platform for measuring and increasing workforce productivity.

The integration of Slack and Salesforce presents an incredible opportunity to accelerate your sales processes and enhance productivity for your business's sales team.

In today's business world, the concept of "customer experience" is heard everywhere. However, truly understanding what it means has not always been easy.

Artificial intelligence (AI) technology, although a subject debated in technical circles for years, was marked as a year that captured the attention and imagination of the mainstream in 2023.

Rapid evolution in technology is causing the business world to become more competitive and data-focused.

The "Connectivity Benchmark Report" by Mulesoft, an integration platform critical for linking and managing data flows and application programming interfaces (APIs) in complex business structures, outlines the main trends of this changing landscape and sheds light on the future of digital transformation.

With the rapid changes in the technology world, the business sector continues to explore the impressive power of artificial intelligence. Let's take a look at the determining factors of artificial intelligence in this dynamic world.

Tracking and interpreting your customers' interactions with your brand is a key factor for success in the modern business world. When accurately analyzed and evaluated, understanding customer interactions contributes to businesses achieving sustainable success.

The evolution of computer technology, along with the processes of miniaturization and intelligence, has brought about transformations in the business world.

The Salesforce Techforce Turkey podcast series explores the stories behind Turkish entrepreneurs, startups, and leading companies.

Customer Data Platform addresses marketing data needs and personalization, providing essential solutions. Learn from leaders with Kofana Digital.

Salesforce has engaged with experts and conducted comprehensive research to provide a global perspective on digital skills.

The New Year shopping season is rapidly approaching, and as marketers prepare for these celebrations, the focus is on rewarding customer loyalty through personalized campaigns.

Let's take a closer look at the advantages offered by Salesforce's AI capabilities, which we leverage at Kofana Digital during this transformative process.

If you're curious about the partnership story between McLaren F1 and the global CRM leader Salesforce in terms of customer loyalty, then this content is just for you.

Salesforce provides a comprehensive view of how customer behaviors and expectations in the business world are evolving through its annual "State of the Connected Customer" report.

With so many CRM solutions on the market, why should businesses choose Salesforce?

Integration of artificial intelligence, Tableau, and cloud-based business intelligence offers a faster, more flexible, and secure analytical experience for businesses

Mulesoft integration solutions stand out as a powerful ally in making your business processes intelligent.

In a joint statement in the first week of November, Salesforce and TikTok announced a new feature that will help businesses turn interested audiences into high-value customers: lead generation integration for Salesforce Marketing Cloud.

Join us at Kofana Digital to explore the advantages offered by Salesforce Einstein and take your business into the future!

A research study in this regard shows that 56% of customers prefer personalized offers. Moreover, this percentage has increased by 4% since 2020.

Sales can be a fundamental element for a business's growth and success. However, sales teams often consist of members located in different places and it's crucial for them to maintain constant communication.

We have compiled the simple steps needed to accelerate your business's digital transformation journey.

The retail sector has entered a period of significant transformation with rapidly changing consumer habits and technological advancements.

ecording: Technological Battle Against the Global Climate Crisis

Artificial Intelligence (AI), a term we frequently hear these days, has become an integral part of many aspects of our lives. So, what is artificial intelligence and why are we hearing about it so often? Let's examine it together from the beginning.

MuleSoft is a powerful integration platform that plays a critical role in connecting and managing data flow and application programming interfaces (APIs) in complex structures within the business world.

Tableau is a leading software in data analysis and visualization. This platform helps users visualize, analyze, and understand large amounts of data quickly and effectively.

Salesforce unites companies and customers, offering integrated CRM solutions to maximize company value with a comprehensive view of each customer.

In any research, business process, sales, communication, advertising or marketing campaign, technical development, or hypothesis generation, the first information required to reach a conclusive result is data. Therefore, data lies at the foundation of every technological and scientific advancement.

Cybersecurity, representing the security dimension of digital transformation, refers to safeguarding digital devices, networks, and the data within them from digital threats.

Real-time marketing, an emerging concept within the realm of digital branding, is the result of the integrated and simultaneous application of digital marketing and brand management communication. It is a new-generation concept that is part of digital branding and involves leveraging real-time data to deliver the right content and message to the target audience at the right time.

The biggest difference between Salesforce and other competitor CRM platforms is that Salesforce has a broad-range and integrated ecosystem. Providing a 360-degree customer perspective, Salesforce offers its customers an integrated platform that includes sales, service, marketing, trade, data management, reporting, artificial intelligence and more.

We are excited to partner with the Ecording App, a platform dedicated to combating the global climate crisis, and to be an active participant in the journey towards transformation and solution.

Salesforce has become an indispensable tool in today's business world. In the digitized world, it has become more important to retain existing customers and reach new potential customers.

Customer Relationship Management (CRM) has become an indispensable part of today’s business world.

Salesforce is a world-leading institutional cloud computing company. World’s no1 sales and CRM application runs on the social and mobile cloud technology of Salesforce. Thus, organizations work with their business partners and employees at different interaction levels with completely new methods.

Salesforce Customer 360 unifies your sales, service, marketing, commerce and IT teams into one integrated platform. It provides a single shared view of customers, their experience, and their interaction with the brand.

Kofana has supported its clients across various industries in their digital transformation journeys, helping them optimize business processes and enhance customer experiences through Salesforce solutions.